Florind Metalla is a performance creative expert specializing in paid social advertising for direct-to-consumer eCommerce brands. As CEO of Metalla Digital, he leads a team managing over $10 million in ad spend, driving customer acquisition and revenue growth.

He has generated over $100 million in sales through DTC advertising, maximizing ROI with high-performing creative on Meta and TikTok. Florind has worked with major brands like Ford Canada, Amazon Canada, Samsung, and A-list celebrities. He is currently delivering 75% year-over-year growth for one of his clients, showcasing his ability to achieve exceptional results. 

Florind believes in data-driven creativity and a customer-centric approach to achieve optimal results. He is currently focused on using AI to maximize creative output, creative testing, and personalized shopping experiences for his clients. He believes that by embracing the power of AI and other emerging technologies, marketers can create truly personalized and impactful experiences that drive quantifiable and scalable results.